Case Study · Digital, Marketing & Customer Experience · Enterprise Scale
Digital, Marketing & Customer Experience Talent at Scale, Canada's Top Telecoms, Retailers & Brands
From Senior Interaction Designers and UX Leads building digital platform experiences at Canada's largest telecom to Marketing Directors, Brand Managers, and CX leaders at major financial services and retail organizations — emergiTEL's Digital, Marketing & CX practice places the creative and commercial talent that drives customer-facing business performance.
Multi-Year
Preferred Digital & Marketing Partner - Enterprise Clients
Full
Spectrum Digital, UX, Brand, Marketing & CX
Top
Quartile Retention Across Digital & Marketing Placements
The Challenge
Digital and Marketing Talent Sits at the Intersection of Creative Instinct and Commercial Accountability
Digital and marketing hiring failure is deceptively common, because the roles look straightforward and the pool of candidates looks large. A Senior UX Designer placed without the system-thinking skills to operate in an enterprise digital platform context will produce wireframes that nobody ships. A Marketing Manager who cannot connect campaign strategy to business outcomes will burn budget without moving metrics.​
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The organizations emergiTEL serves in this practice, Canada's largest telecoms scaling their digital customer experience teams, major financial services organizations building their digital marketing capability, enterprise brands growing content and brand functions, require Digital and Marketing professionals who are both genuinely skilled in their function and capable of operating in complex, enterprise organizational environments.
Creative Skill vs. Commercial Acuity
The strongest Digital and Marketing professionals combine creative or analytical craft with genuine commercial understanding. Screening for this combination, not just portfolio quality or credential length, is what separates high-impact digital marketing hires from aesthetically impressive underperformers.
Enterprise vs. Agency Culture
A talented designer or marketing manager who thrives in a fast-moving agency may struggle in a complex enterprise stakeholder environment. Cultural and organizational fit screening is as important as functional skill for Digital and Marketing roles.
Digital Breadth vs. Functional Depth
Digital, Marketing & CX is not a single discipline. UX design, performance marketing, content strategy, brand management, CRM, and customer experience each require different expertise and sourcing approaches. A specialist in one is rarely strong across all.
Brand and CX Talent Retention
High-performing digital and marketing professionals are in constant demand and have strong external market optionality. Building a marketing team with durable retention requires matching candidates to roles where they can genuinely grow, not just filling a vacancy.
Our Approach
Digital-Specialist Sourcing. Creative + Commercial Screening. Long-Tenure Results.
emergiTEL's Digital, Marketing & CX practice applies specialist sourcing and multi-dimensional screening specifically calibrated to the creative excellence, commercial accountability, and enterprise operational fit that digital and marketing roles demand.
Step 01
We map the business objective, team structure, brand environment, and digital maturity level before any search begins. A Senior Interaction Designer brief for a digital platform team is a fundamentally different role than a Brand Manager brief for a financial services organization. We build the functional, cultural, and commercial brief before we build the shortlist.
Step 02
emergiTEL's digital sourcing reaches UX Leads, Marketing Directors, Content Strategists, and CX Managers currently placed at peer organizations, through direct headhunting. The strongest Digital and Marketing professionals are not browsing job boards; they're being approached.
Right Requirement Analysis
Specialist Network Sourcing
3D Screening- Technical + Consulting Fit + Cultural Alignment
Functional screening validates craft quality and domain expertise, whether UX portfolio assessment, marketing strategy depth, or content brief capability. Commercial acuity assessment validates that the candidate can connect their function to business outcomes. Cultural and organizational fit ensures they can thrive in the enterprise environment they're entering.
Step 04
Long-Tenure Deployment & Partnership
emergiTEL's Digital and Marketing placements are built for longevity because retention is the measure of a quality digital hire, not just offer acceptance. Our account managers maintain the placement relationship through the full engagement lifecycle.
Roles Delivered Across the Engagement
Marketing Manager / Director
Content Manager / Strategist
Communications Manager
CRM Consultant / Manager
UX / Interaction Designer
Product Manager (Digital)
Brand Manager / Director
Regional Marketing Manager
Digital Product Designer
Customer Experience (CX) Manager
eCommerce Manager / Director
VP Marketing / Chief Marketing Officer
The Results
Lead with outcomes: "Full-Spectrum Digital Talent. Built for Enterprise. Proven to Stay.
Across Canada's largest telecoms, retail brands, and enterprise companies, emergiTEL's Digital, Marketing & CX placements are built on deep client relationships, full-spectrum coverage, and retention rates that consistently outperform sector benchmarks.
Right Requirement Analysis
Specialist Network Sourcing
Preferred resourcing partner for Digital and Marketing talent at Canada's largest telecom, built through consistent fill quality, above-benchmark retention, and full-spectrum coverage across UX, marketing, content, and CX functions
VP-level Marketing and Strategy talent placed at major financial services organizations, including Global VP Institutional Marketing and VP Global Tech Strategy placements with multi-year tenures
Director of Design & Brand and eCommerce Director placements at major enterprise brands, senior creative and commercial leadership placed with the cross-functional capability that enterprise brand environments require
Senior Interaction Designers and UX Leads placed across other digital platform organizations, supporting the customer-facing digital experience teams that serve millions of Canadians
Marketing Managers, Content Managers, and Communications Managers placed across telecoms and enterprise organizations, filling the mid-level digital and marketing roles that drive day-to-day commercial performance
CRM Consultants, Brand Managers, and CX specialists placed across financial services, telecom, and retail clients, covering the full breadth of the Digital, Marketing & CX practice
Why emergiTEL
The Digital & Marketing Partner Built for Creative + Commercial Results
Most staffing firms can send you a portfolio. Few can tell you whether that designer can operate at enterprise scale or whether that marketing manager can connect campaign strategy to business outcomes. emergiTEL's Digital, Marketing & CX practice is built for organizations where that distinction matters.
3D Screening Model
Every candidate assessed across Technical Skills, Soft Skills, and Cultural Fit, with an advisory-specific layer that evaluates client presence and consulting-grade communication capability.
Right Requirement Analysis
We go beyond the job description to understand your client mandate context, technical environment, and consulting culture, so every brief is calibrated to what the role actually requires in practice.
Permanent & Contract Flexibility
Seamless support across both permanent and contract placements, enabling advisory firms to build core practice capability while maintaining the agility to respond to specific client mandate demands.
Long-Term Partnership Mindset
Our best client relationships are measured in years, not placements, we invest in understanding your practice, your clients, and what great talent looks like at your quality bar.
"Digital and marketing hiring looks easy until you've made a few expensive mistakes. emergiTEL's team understood exactly what our digital platform team needed — creative professionals who could work at enterprise scale and commercial professionals who could connect everything they did to business outcomes. The retention has been exceptional."
— VP Digital & Customer Experience, Canadian Organization
Need Digital, Marketing & CX Talent Built for Enterprise Scale?
Whether you're scaling a digital platform team, building a marketing function, or placing UX designers and CX leaders, emergiTEL's Digital, Marketing & Customer Experience practice delivers creative and commercial talent built for long tenure.